Relationships serve as foundation of everything, whether is traditional or new media. They help building and connecting communities who are prepared to stand up for your brand. Here are 5 steps that will not only engage your audience but also bring success to your marketing efforts.
Attacking the social networks
Until recently, business presence in social networks was limited to activity on Facebook, LinkedIn and Twitter. However, today social networks seem to multiply every day, urging big names to interact with the audience in all possible channels and ways.
For example, Pinterest, Google+, Tumblr, Vine and Instagram have been preferred communication platforms, providing an opportunity to generate and publish content in various forms of media, engaging consumers more than ever through multiple channels. As consequence of this successful trend, in 2014 you should experiment with various social networks to reach maximum potential customers.
Smart phones and tablets
The wide and fast growing consumption of tablets and “smart” phones sets a tendency for creating content available for them. In other words, talking about providing alternative mobile version of the website or the so called “responsive design” that automatically adapts to the device.
So if your site is still not available for these devices – 2014 is your deadline. Otherwise, you can easily lose customers who will switch to your smart competitors, who already benefited from the “migration” from desktops and laptops to smart phones and tablets.
Since the Internet audience is exposed every day to ads, paid placement, illuminated banners, etc., it is vital for successful business message to be available and easily perceived. Significantly, Buzzfeed and Pinterest are gaining popularity because they provide users with opportunity for an interactively oriented content.
Infographics are a successful example of the skilful combination and interactive presentation of qualitative information: standard statistics or survey data, but represented by a maximum and a minimum of text images.
Quality and unique content
When we talk about optimizing content, you never exactly know in what manner. However, catchy, interesting and unique content continues to be fashionable in 2014. The more online consumers like, share, and comment on, the more Google will like you. And to stimulate Internet audience to interact constantly with the content on your site, do not forget about the so-called “social share plugins”.
Less will mean more
When you hear Apple or Google, what is the first thing that pops in your mind? Simple, simple and simple again. Logo, message, design … everything! The work of the two giants is described, as completely and accurately, with the word “simplicity”. Big part of the success of Pinterest is due to the clean, uncluttered and minimalist aesthetic that it offers to its users. So forget about the complex messages – users understand best the simplified marketing messages.
Most importantly, be brave and experiment because when we talk about digital marketing trends today, tomorrow they are already practices of the past.